The title of this article is deceptively simple, but I promise there’s more to pricing an ebook than you would think. The inspiration for this tip came from an email I received from a subscriber, which read…

”I’m planning on releasing my ebook soon and I’m trying to decide how to sell it. (i.e. with resell rights, customization rights, etc) Any tips you could give as to how I should sell it for maximum profits?”

The way I look at it, you create a product because you want to accomplish one of two things:

1. Make a lot of money or…

2. Build your list and generate publicity

You really can’t do #1 very effectively if you don’t charge a premium for your ebook, so in my opinion if you don’t feel your ebook is worth at least $37, then you should consider refocusing your marketing plan from profit generation to list generation. (Note: The $37 figure is not set it stone, but it’s what I’ve found works best for my business.)

So how do you transition from profit generation to list generation? Simple…just offer low-cost (or free) resell rights to your ebook.

If your ebook has resell rights available (and it’s of high quality), it will spread much faster giving you more recognition while building your list at the same time. But let’s not forget…you’ll also make a tidy sum selling the ebook on the front end, and then charging extra for resell rights and customization.

Then all you have to do is roll out another (more expensive product) to your new list, and watch the really BIG profits roll in.

I realize that this idea isn’t anything new, but so few info publishers are actually using it that it’s worth discussing. Far too often I hear of people trying to ”make it big” off of a $17 ebook. I hate to burst your bubble, but it isn’t going to happen!

So instead of busting your butt for a small fortune, bust your butt for a HUGE list. It may not seem as sexy at first, but I promise it will pay much larger dividends over the long-haul.

Though I made a nice profit off of the front-end sales of this product, my main focus was to build my list and increase my name recognition.